Good work doesn't fund itself. Better stories do.

Every Thursday: one storytelling idea, one template, one AI prompt.
For charity and social impact leaders who need funders to say yes more often.

Join 3,484 charity and social impact leaders already using these ideas to make their impact impossible to ignore.

by multi-award-winning storyteller and charity CEO, Matt Mahmood-Ogston

Matt has the ability to connect on a deeply human level. He doesn’t just teach storytelling as a technique, he creates a space for you to reconnect with your own story in a way that feels both personal and powerful.

Vicky Routledge

Vicky Routledge

The Academy of Executive Coaching

Matt is an absolute dream to work with. He has an extraordinary talent for storytelling. Working with Matt has been an absolute joy from day one,

Elly Rowland

Sue Ryder

The Social Impact Storyteller

Previous editions and stories ↓

#31: The consent that expires

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Aug 6, 2026

#31: The consent that expires

When did you last check that the people in your older website photos are still happy to be there? Consent has a half-life. Here is the five-step review almost nobody runs.

Matt Mahmood-Ogston

Free templates, frameworks and AI prompts for better social impact storytelling

Explore our top tags:

#30: The moment it became impossible not to act

#30: The moment it became impossible not to act

#29: You don't need an organisation to change the world

#29: You don't need an organisation to change the world

#28: You told them everything. They remember nothing.

#28: You told them everything. They remember nothing.

#27: The rainbow logo that changed nothing

#26: Trauma-informed storytelling. The tear you were hoping for.

trauma

+1

#26: Trauma-informed storytelling. The tear you were hoping for.

#25: Should you say it out loud?

#25: Should you say it out loud?

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Your work changes lives. Make sure the people with funding can see it. One idea every Thursday. Free.

The Social Impact Storyteller

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